posted on December 6th, 2012

8 Social Media Marketing Mistakes and How to Avoid Them

mistakesIs your social media marketing campaign bringing in lackluster results? Turn things around by learning how to avoid mistakes and improve your social media marketing efforts. The following are eight common social media mistakes that are detrimental to your online marketing campaign and how to fix them. 

  • Using the Same Page for Both Business and Personal Updates
    Separate your business’s social networking page from your personal page. While posting the occasional personal update can help you connect with your audience, if you do it too often, your updates will start to seem irrelevant. Use your brand’s logo, ID, and tagline for your business pages. If possible, hire a competent web designer to build a custom page for your social media profiles. This will set you apart from the crowd and boost your brand’s credibility and professional image.
  • Pushing Your Products or Services 
    Social media outlets are meant for interacting with followers. Avoid pushing your products or services onto them. Instead, create specific pages for marketing your products or services on your website or blog. Establish relationships with your social media followers by listening to them, answering their questions, and providing prompt customer service. If you earn their trust, they will naturally become interested in your products or services. 
  • Repeating the Same Message Too Frequently
    Avoid repeating the same message over and over on your social media pages. This can easily bore your followers and may lead them to un-follow your account. Develop a social media editorial calendar and plan out your activities and updates. This will enable you to avoid repetition and share fresh content and ideas with your followers over an extended period of time. 
  • Buying Followers Who Are Not Interested in Your Offerings 
    Some so-called social media marketers use automated software or tools to accumulate fake followers for your brand. If you must invest money on social media marketing, opt for social media advertising instead. Alternatively, you can take the time to acquire real followers who are truly interested in your brand by being active on blogs and interacting with people via social media. To achieve this, take part in discussions in social media that are relevant to your industry and share helpful and practical advice. People will begin to notice you and as a result, start following your brand.
  • Not Listening to Your Followers
    Don’t use social media only when you have something to say. Pay attention and listen to your followers on a regular basis. You can set aside some time each day for listening to your target audience and getting a feel for their wants, needs, and interests. Answer their questions via social media or in the form of a blog post or blog post series. 
  • Only Promoting Your Own Content
    Rather than just promoting your own content, strive to promote content written by well-known bloggers in your industry, as well. This will increase your brand’s credibility in the eyes of customers and help you forge relationships with influential bloggers.  
  • Not Tracking Performance
    Track the amount of traffic your website gets from social media, and determine which of your updates receive the most comments, “likes”, and “re-tweets”. Additionally, identify the times of day when your followers are the most active, so you can schedule your social media marketing activities during those times.  
  • Information Overload
    People don’t log into their social media accounts at the same time each day, so they will view your updates at different times. Give your followers some time to consume your content before you post more. However, don’t hesitate to re-post the same links to your content once in the morning and once in the afternoon to ensure that everybody has a chance to see it.

Like any other marketing program, there are right and wrong ways to do social media marketing. The above tips will help you avoid a lot of common social media marketing mistakes, so you can maximize the results of your campaign.


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